The ubiquitous price chart. Over the past year, variations of the image above have become a mainstay on the screens of millions of rabid cryptocurrency investors. Price is the guiding beacon that the majority of investors in crypto live and die by today.
When wild upswings or downswings in price occur, as happens quite frequently, it is often simply chalked up to market sentiment or periodic swings in demand.
In this piece, we will make the case for why examining who is transacting on-chain is the key to fundamentally understanding and valuing cryptoassets. We will focus on the Ethereum blockchain and go over some of the nuances involved in interpreting on-chain data.
First off, what do we mean by on-chain data? To put it succinctly: all data that is natively stored on the blockchain. This data includes (but is not limited to):
Of late, many thinkers in the burgeoning field of cryptoeconomics have proposed theoretical frameworks to fundamentally value cryptoassets -whether it is the application of the equation of exchange (MV =PQ) to cryptoassets by Chris Burniske, an alternative interpretation of token velocity by Alex Evans and the levers that influence it by James Kilroe, or the popular Network Value to Transactions (NVT) ratio championed by the excellent coinmetrics team and by Woobull.
Many of these different valuation methodologies use on-chain transaction volume as a proxy for the network utility of a given cryptoasset.
In other words, the on-chain transaction volume is being used to judge whether a given cryptoasset is actually being used.
We believe we can go one level deeper.
Instead of just crudely measuring the overall usage of a cryptoasset network, we think we can use on-chain transaction data to figure out who are the entities that are actually using a given cryptoasset.
This allows us to examine and learn from their on-chain transaction patterns - leading to deeper and more nuanced insights to fundamentally value the cryptoasset in question.
Wait a minute… isn’t information about “who” is transacting hidden on the blockchain? Isn’t that the whole point of public-key cryptography?
Yes and yes.
We found a little quirk though.
When one steps back and examines every Ethereum address (unique user account) and their respective on-chain transactions in aggregate — one begins to see distinct clusters of addresses that exhibit remarkably similar transaction patterns and on-chain behavior.
Our intuition tells us that each of these clusters of addresses generally belongs to certain types of entities.
Based on the patterns we saw, we made some inferences of specific entities that could be represented by these clusterings:
Typically, the performance of traditional internet companies is measured by web analytics and user demographics that serve as benchmarks for how well a website is doing compared to its peers.
When it comes to the world of crypto, aggregating addresses and classifying them into distinct entity types enables similarly nuanced analysis into the makeup of a given cryptoasset’s ecosystem.
This could prove especially useful for “apples-to-apples” comparisons between decentralized applications (dApps) within the same “category”. For example, one could make a comparison between prediction market tokens Gnosis and Augur, or on a lighter note, between ‘digital collectible’ games such as CryptoKitties and CryptoFighters.
When we drill down into address transaction patterns and are able to loosely (or specifically) identify distinct entities like the token team, exchanges, or “whales” (individual entities transacting with large sums of money on-chain), we are also able to get a view of how centralized a token’s ownership is.
You can see above that the token team and “whale” addresses hold significant amounts of the token in question. This could potentially mean significant price volatility if a few key players decided to liquidate their position.
While diving deeper into on-chain data to better understand cryptoasset usage is surely an exciting challenge, it is useful to caveat a few of the points made above to illustrate the nuances involved with accurately interpreting and analyzing this data:
In an industry filled with scammy ICO’s and rampant pump and dump schemes, Jai and I came together to work on TokenAnalyst with the goal of bringing more transparency into what’s happening on the blockchain itself.
If you are excited by this problem space, want to dive into the data, or have ideas for where else we could take this, please reach out to either of us — email@example.com or firstname.lastname@example.org.
In future posts, we will walk through our on-chain data analysis process and do deep-dives into specific transactional patterns and insights we uncover.
By Sid Shekhar @sidshekhar24